On July 9, 2025, at the Techcombank International Investment Conference, Mr. Danny Le, CEO of Masan Group, emphasized the critical role of digital transformation as a strategic driver for enterprises to enhance operational efficiency, optimize costs, and deliver holistic consumer experiences.

He also noted that Vietnam holds strong potential to become a destination for global technology capital in the years ahead.

Positioning for the Digital Capital Wave

Mr. Danny Le underscored that executing a large-scale digital strategy requires a supportive financial environment-comprising reasonable capital costs, stable interest rates, and accessible pricing for advanced technologies. For companies like Masan, a solid financial foundation and access to high-quality capital are essential to making digital transformation a reality.

Since its listing in 2009, Masan has raised nearly USD 5 billion from global financial institutions such as KKR, TPG, Bain Capital, and Alibaba. Rather than using this capital for short-term gains, Masan has allocated it strategically-investing in core technologies, automating its supply chain, expanding distribution, and restructuring operations post-M&A.

As a result, Masan has built an integrated and highly efficient ecosystem with scalable operations that do not incur proportionate cost increases. This has laid a strong financial foundation for its next phase of growth.

With a clear technological vision and practical implementation experience, Masan is emerging as one of the most promising local enterprises to attract global technology capital in the coming decade.

Owning the End-to-End Supply Chain: A Strategic Advantage

When asked about Masan’s retail growth trajectory, Mr. Danny Le emphasized that the future of retail is not just about expanding physical locations, but about building and mastering an end-to-end supply chain powered by technology.

“To drive operational excellence, businesses must invest not only in physical infrastructure, but more importantly in digital infrastructure-including AI, machine learning, and customer data platforms”, Mr. Danny Le noted.

Masan is currently among the few Vietnamese companies to have developed a fully integrated consumer-retail supply chain. This positions the Group to realize its ambition of becoming one of the region’s largest consumer platforms. From planning, production, and logistics to omnichannel distribution, Masan controls the full product journey-an essential factor for sustainable growth and superior margins.

Unlike many businesses that act solely as manufacturers or retailers, Masan serves as a “bridge” between both ends of the value chain. This unique positioning enables the Group to optimize margins, manage consumer data strategically, and scale sustainably-a significant competitive edge in a dynamic market.

A notable highlight from Mr. Danny Le’s remarks was Masan’s partnership with Techcombank in launching an agent banking model. This initiative allows consumers to access basic financial services at Masan’s retail locations, offering flexible and modern financial solutions to millions of Vietnamese.

Following years of transformation and supply chain development, Masan has begun to see tangible results. In 2024, WinCommerce recorded its first year of positive net profit following a full restructuring. Masan Consumer maintained strong profit margins, while Masan MEATLife delivered three consecutive profitable quarters, doubling its sales through the WinMart system.

In total, Masan reported nearly VND 2,000 billion in net profit after tax in 2024-4 times higher than the previous year. For Q2/2025, the company anticipates continued momentum, projecting pre-minority profit (NPAT Pre-MI) of approximately VND 1,500 billion, a 60% year-over-year increase.

Backed by execution capability, robust financial health, and a proven end-to-end supply chain, Masan is well-positioned to lead Vietnam’s digital transformation wave, capture foreign capital inflows, and emerge as a market-shaping enterprise in the new era.