Featured information about Masan Group and Market

August 22, 2025

Every Phúc Long Cup Tells A Story Of Vietnamese Tea

On August 14, 2025, Phúc Long officially unveiled its new brand identity with the opening of Phúc Long Phoenix 285 CMT8, located at 285 Cach Mang Thang Tam, Hoa Hung Ward, Ho Chi Minh City. This milestone marks an important step in the company’s development strategy, built on three pillars: refreshing store spaces, enhancing service quality, and developing the brand in a way that bridges traditional culture with a modern lifestyle.

This is not only a change in visual identity, but also the beginning of a renewed customer experience journey, aiming to connect more deeply with generations of Vietnamese consumers.

As a brand with nearly six decades of history in Vietnamese tea culture, Phúc Long has left its mark by blending traditional values with distinctive quality. What makes Phúc Long unique lies in its handcrafted tea brewing process, performed by well-trained baristas, resulting in a rich and characteristic flavor that is distinctly “Phúc Long”.

Signature drinks such as Phúc Long milk tea, Lucky Tea, Peach tea, Lychee tea, and bold Vietnamese coffee have become household favorites, shaping the brand’s reputation and popularity. From authentic flavors to modern service, Phúc Long continues to win over customers through meticulous attention to details.

As part of Masan’s ecosystem - where “Serving Consumers” is the guiding principle - Phúc Long remains committed to its vision of becoming one of the most beloved tea brands in Vietnam. More than just serving a cup of tea, Phúc Long aspires to be a place that creates connections across generations and shares new, relatable stories of tea with younger consumers.